Transit providers, we can help you make the switch to start accepting contactless bank cards and smart devices.
Riding transit should be as easy as buying a cup of coffee: Regardless of what customers order or where the coffee shop is, they know they can instantly pay by tapping their contactless bank card or smart device.
But most California transit providers only accept regional fare cards or cash in exact change. These legacy fare systems are expensive to maintain and create barriers for new riders.
It’s time for California to tap into the future of fare payment. Nearly 75% of Californians have access to a contactless credit/debit card, and most have a smart device as well. Travelers will be more likely to choose transit if they can use what’s already in their pocket to pay for it—just like they pay for coffee.
Spend less money buying and servicing ticketing and change machines, and free up agents from selling fare cards by hand.
Dwell times are cut in half when riders are able to tap to ride and transfer with a contactless bank card or smart device.
Easier payments and seamless transfers improve satisfaction and grow ridership, particularly among new or occasional riders.
Transport for London
Since going contactless, TfL has seen fare collection costs decline by 40%. Two-thirds of riders converted to making contactless payments after just their first use.
MTA New York City Transit
On the first day that MTA launched contactless fares—at just 16 subway stations—nearly 6,000 riders tapped to pay: 80% with a smart device and 20% with a bank card.